One of this year’s biggest wedding cake trends, the BAC (big ass cake), is not just for weddings. Our corporate clients have taken notice (maybe they saw our Trend Report) and are opting for statement sweets at their meetings and events.
What an honor it was to work with such a celebrated, up-and-coming company, like ServiceNow, to create a BAC for their Annual Kickoff Party. ServiceNow, headquartered in Santa Clara, is a cloud-based computing company with a huge presence in San Diego. Their growth is just astounding and, as a result, their 2019 Kickoff Party at the Manchester Grand Hyatt San Diego topped over 1,000 guests. The Hyatt is one of San Diego’s largest venues and the perfect location for such a grand celebration.
We relate so well to ServiceNow’s corporate culture and goals, including a zest for work-life balance and a love of surfing, the beach, and all things San Diego, so we wanted to create a completely custom BAC design that incorporated all of these ideas. Of course, a cake with multiple tiers allows for a variety of fillings and flavors. This year, ServiceNow selected three delicious flavors including Marbled Vanilla-Chocolate Cake with Raspberry Cream, Red Velvet Cake with Cream Cheese filling, and Blackout Chocolate Cake with Salted Caramel Buttercream for their celebratory sweet. If you’re wondering how to decide which flavor to try, the answer is… you don’t. You try all three!